Twitter has completed one of the majors, most awaited integration of new feature with its live video app periscope this Wednesday.
Twitter will now put live streams and broadcasts started by accounts you follow at the top of your timeline, making it easier to see what they’re doing in real-time.
“What is Periscope?”
Periscope is an app which allows you to start broadcasting live video from your phone after a few button clicks. Just open the app and press the camera icon to get to the Broadcast Now page. The first time you go here, you will have to allow access to the microphone and camera, but after that, you just type in text to name the broadcast (or leave it blank to settle for “Untitled”) and hit the “Start Broadcast” button to begin streaming with the default settings.
Now with a few taps, users can now broadcast live video directly from Twitter’s flagship app, regardless of whether they’ve downloaded Periscope or have an account. Viewers of live video on Twitter can engage with the broadcaster through comments and hearts. And any tweets containing live video can be retweeted, liked and shared in the same places a tweet can be shared.
On a tweet dated September 14, the company tweeted:
According to Periscope’s head of engineering, Sara Haider mentioned, “Twitter is about real-time and what’s happening at the moment. Live video creates experiences you can engage in and be part of.”
She also said she expects the update to prompt Twitter users to broadcast live more often and for longer periods of time. And while Twitter is still testing different ways to feature live videos, the company said users can expect to see more live video highlighted across the app. For now, users can receive live video notifications for specific Twitter handles by following that user on Twitter.
How to Broadcast Live Videos on Twitter?
To go live from Twitter, users can click to compose a Tweet and tap a “Live” button which opens a pre-broadcast screen where users can frame their shot. When they’re ready, they can tap a “Go Live” button to launch the live stream. Live videos created from Twitter will appear on both Twitter and Periscope, and users on either app can engage with the live video and the creator.
Earlier, the Tweet making company gave importance to Twitter live streams of important events such as NFL games, and its Happening Now features kept users informed about ongoing events by putting them at the top of their feeds.
The company has also lived streamed the Democratic and Republican National Conventions, and financial news shows from Bloomberg News and Cheddar.
In the company’s earnings ending Sept. 30, Twitter’s COO and interim CFO Anthony Noto said the company’s live strategy was “showing great progress.”
“We’ve received very positive feedback from partners, advertisers and people using the service and we’re pleased with the strong audience and engagement results,” Noto said in the release.
Twitter, with 317 million monthly active users, has struggled to boost flatlining user growth. Making live video creation tools more accessible through Twitter’ app could draw new users and boost engagement. But it remains unclear how frequently regular users will want to create their own live broadcasts, or if the live video will primarily be a format for consumption. In the meantime, the company said it is aiming to make it as simple as possible to start a live broadcast. One of the challenges to encouraging more people to create the live video, Haider said, is that many users don’t believe they have content worthy of streaming.
“You don’t have to be at a protest or the top of Mt. Everest to have something worth sharing,” Haider said. “People are interesting. Today it’s more important than ever that people have an easy way to share what they’re experiencing.”
The new Twitter live broadcast feature at top of the feed is available now on both iOS and Android.
Last month, Twitter discontinued its app for iOS 9 and lower versions, which according to Apple’s own data still harbors some 5 percent of all iPhone and iPad users.