The famous gaming platform known as League of Legends will be giving the chance to the players to become Louis Vuitton dons of their own. The luxury brand is now going to partner with Riot Games for offering beautifully designed champion skins as well as a capsule collection which is specifically designed by well known French designer as well as LV creative director Nicolas Ghesquiere who was earlier appointed as the head of the Paris fashion house Balenciaga. This particular thing will provide the gamers with a chance the free to play the game to spend their Riot Points on a new avatar which will be giving a new as well as real-life luxury and excess. Riot has recent;y made an announcement in a World Championship by saying, “will feature both traditional Louis Vuitton savoir-faire along with cutting edge, high-tech elements inspired by the League of Legenda universe.” Let us discuss this elaborately.
Along with nouveau chic champions as well as real-life clothes, the real world will be showcased in Summoner’s Cup. It is one of the most prestigious trophies in esports which will be enclosed in Vuitton designed travel trunk. This will be featuring both cutting edges, high tech elements as well as the traditional Vuitton savoir-faire.
If you have remembered, the FIFA World Cup was enclosed in an LV case last year which was again guarded by two burly men. This high tech elements which we are talking about will be showcased closer in the upcoming World Championship which will be held in the month of November. By this, you can clearly see that fashion is becoming so important that it has tightly becoming connected to e-sports as well as gaming.
Having said this is not the first time for Louis Vuitton’s debut into gaming. The brand has also previously been featured in the Final Fantasy XIII heroine Lightning in the form of a virtual model. Not only, Louis Vuitton, Nike has also recently revealed a new line of jersey for League team in China’s LPL which is going to make its debut at the World Championships. On the other hand, Fortnite star named Tyler “Ninja’Blevins has even recently released a new outfit in the partnership with Adidas.
Naz Aletaha, Riot Games’ head of global esports partnership and business development said, “both sides want to make sure that the collaboration appeals to both of our respective audiences”. He further mentioned that “Esports is the next frontier for a lot of brands who have been in the traditional sports space.”
On the other hand, Michael Burke, Louis Vuitton, the Chairman and CEO said, “It presents an unprecedented opportunity to bring our historical commitment to merging innovation and tradition with our spirit of adventure to a new generation.”
As you have seen the partnership has been done before the League of Legends World Championship which will be held in Berlin from October 2 and will be ending on November 10 in Paris along with the bespoke case as well as a trophy.
Since a few years, various sports ambassadors, as well as executives, have invested huge amount into esports. So in such cases, League of Legends has already celebrated by famous music stars as well as artists. That’s the reason that Riot Games to an initiative by focusing on fashion which can be the new way of increasing the engagements of the gamer’s. All the characters in this particular game are designed in the form of ultrachic fashionistas. If you have remembered, last year Riot Games has released a song which was sung by a famous k pop star and this particular music video has got more than 260 million views on YouTube.
Naz Aletaha further said, ” We are honoured to have Louis Vuitton as an official partner with designs to impact the look, feel ad prestige of our most prominent League of Legends event. This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons.”
The partnership between Louis Vuitton as well as Riot Games will not be limited just to the trophy case. Riot mentioned that “digital assests” which include unique champion skins as well as a capsule collection will be designed by Nicolas Ghesuiere. He is the Artistic Director of Women’s collection in Louis Vuitton.
To this Michael Burke mentioned that “The League of Legends World Championship is not only the climax of the tournament: It is where the world of sports and entertainment come together in celebration of new legends to be born.”
Louis Vuitton Chairman and CEO Michael Burke said “Louis Vuitton has long been associated with the world’s most coveted trophies and here we are today, alongside the Summoner’s Cup. We are thrilled to be apart of such an iconic event.”
It will be very hard for the non-gamer’s to understanding the fact of of spending such hard-earned cash for giving a virtual look. But for the gamer’s, it will be the most exciting news so far. Now as far the trophy is concerned, it was designed by the famed shop of Thomas Lyte. It is a British brand which has also earlier designed some famous sports’ trophies which includes Louis Vuitton’s America’s Cup. Do you know the trophy is so heavy that it literally needs five-person to lift it up.
For Naz Aletaha, the combination of gaming, as well as fashion, means a lot as this League is somewhat bigger and different than any other game. The main reason behind this is the title is approaching its 10th anniversary this year. To this Riot said, “it is the biggest PC game in the world which has more than 8 million daily players. Along with the esports, the game has expanded int everything from comic books to music.”
He further said keeping in mind about the partnership with Louis Vuitton, “It really becomes a lifestyle. We fully have our own culture. Fashion is not a surprising next step.”