The popular music streaming app JioSaavn and the Snap Inc. owned Snapchat app announced their partnership in an attempt to expand their reach to the South Asian smartphone users. JioSaavn is widely known as the audio streaming service for artists and music from South Asia. After the integration, JioSaavn users can share the music they are listening to their Snapchat contacts directly from JioSaavn app. Furthermore, Snapchat also brings new in-app changes following the partnership including creative tools such as Lenses, Filters, and Publisher Stories.
The JioSaavn and Snapchat Partnership
Snap Inc. introduced its Creative Kit last year in June 2018. It allows developers to design and build custom filters, links, stickers, etc. JioSaavn also utilizes Snap’s Creative Kit to directly jump into Snap Camera from JioSaavn and become part of a snap conversation. With Creative Kit integration, partners are allowed free distribution within Snapchat as well as user can take action to go back to their app or site. The Creative Kit from Snap Inc. has allowed more than 200 apps to be integrated with the platform so far.
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Apart from the traditional song sharing feature, the two apps will continue working together to create new Lenses for exclusive artists and music every month. To start with, we can find Jasmin Walia and Zack Knight in the JioSaavn-powered artist Lenses for their exclusive hit ‘Bom Diggy’ and The PropheC for their hit ‘Vibe’.
In a joint statement, both apps said “JioSaavn users can now share their favorite songs with family and friends on Snapchat with the tap of a button. We will also continue to work together and create new lenses around exclusive music and artists every month allowing Indian mobile users to engage with and share their music creatively.”
JioSaavn is also a content partner with Snapchat and will be responsible to produce ‘Publisher Stories‘ to offer Snapchat users exclusive content from their favorite JioSaavn artists right in the Snap’s content platform- Discover page, which is at the right side of the camera in the app. The content will include, Snaps from concerts, events, tours, and behind-the-scenes experiences from globally popular artists.
In other related news, Snapchat is taken over by another app in the App Store known as Yolo. While the app works around Snapchat, Yolo is a different app where you can log in through Snapchat and then it redirects you to your Snapchat app where ask your followers for “feedback”. The app has been under App Store’s top 10 list for the last three weeks and on the number one spot for straight 9 days now.