In its latest fight against fake political news, social networking platform turned down 559 pages and 251 user accounts on Thursday. Facebook stated that these spam accounts create inauthentic activities misleading people. These activities are just motivated by their own profit and have nothing to do with Facebook. The company removed pages, groups, and user accounts that were doing suspicious activities to raise political debate around the US, Russia, the Middle East, and the U.K
Everything you should know about Facebook Tears Down Step
Facebook’s head of cybersecurity policy Nathaniel Gleicher and product manager Oscar Rodriguez talked to media stating that money was the primary target of these spam accounts. Gleicher and Rodriguez said that “The people behind (the spam) create networks of Pages using fake accounts or multiple accounts with the same names. They post clickbait posts on these Pages to drive people to websites that are entirely separate from Facebook and seem legitimate, but are actually ad farms.”
Why Should You Care
Facebook, for a long time now, has been working on adopting new technologies such as AI in their system. It has been managing a group of human reviewers to track down spam accounts along with fake news posts. These types of announcements against political spams show the progress the company has been making but also raise questions over wide challenges faced by internet platforms while fighting fake news. Facebook has been dedicated to make their platform a brand-safe and user-safe environment.
Last month, the social network took significant steps to combat fake political news by mentioning more security options for personal pages that belong to political candidates from the US running for federal or state offices. The security was also offered to close staff members and party representatives. There was a pilot program launched last month providing two-factor authentication as well as potential hacks monitoring for political candidate page admins.
This is not the first time Facebook has taken such step of deleting accounts
This is not the first time Facebook has taken such step of deleting accounts. This summer, Facebook took down pages several times, including a 652-page clean in August. Looking at the legal beating the company took this year, these steps are necessary and beneficial for every user of Facebook.
“The people behind the activity also post the same clickbait posts in dozens of Facebook Groups, often hundreds of times in a short period, to drum up traffic for their websites. And they often use their fake accounts to generate fake likes and shares,” Gleicher and Rodriguez said. “This artificially inflates engagement for their inauthentic Pages and the posts they share, misleading people about their popularity and improving their ranking in News Feed. This activity goes against what people expect on Facebook, and it violates our policies against spam.”
Facebook’s approach is more on the page behavior to remove them
Facebook’s approach is more on the page behavior to remove them, rather than the content posted on them. It checks if the page admins are fake accounts or if they are posting spams repeatedly. They cleared that some pages have legitimate reasons to run political campaigns and they coordinate with each other accordingly, but on top of everything these pages are upfront about what they do.