It has been over a year since Bose showcased its audio AR sunglasses to the world and as India becomes an emerging tech market, the company is bringing the sunglasses here. The popularly known Bose Frames will finally go on sale starting next week according to the company. Along with the Bose Frames, the company also announced the sale for Bose Frames Lens Collection. Manufactured with three functionalities combined into one, Bose Frames are premium sunglasses, audio AR device, and wireless headphones. These are also the company’s first ever product based on its own AR platform.

Bose Frames Price and Availability

Bose Frames will start selling at Rs. 21,900 and will be offered in two global styles named the Rondo (smaller round frames) and the Alto (larger squared frames). Furthermore, you can buy non-polarised and polarised lenses at Rs. 1,990 and Rs. 2,990 from the Bose Frames Lens Collection. The sale will begin June 20 via Bose stores and selected resellers in the country.

What Are Bose Frames?

The new Bose Frames are nothing but a pair of sunglasses with some extra cool audio features. While the glass quality of the Bose Frames is premium, it contains tiny audio systems powered by Bose in the temples. Effectively turning the premium sunglasses into a wireless pair of headphones, Bose Frames is assisted by a microphone as well as a multi-functional, power and pairing button on the right temple, that can also activate Siri or Google Assistant, pause or skip songs, and call or command other things.  

In a statement to media, Bose said, With a proprietary open-ear design, they [Bose Frames] take micro-acoustics, voice control, and personal audio to an entirely new level, so users can stream music and information, take and make calls, and access virtual assistants from — while keeping playlists, entertainment, and conversations private.

Like most wearables in the market, Bose Frames are also a companion to your smartphone. They need your smartphone to connect to the web as well as process information through a dedicated app.

Apart from the technical audio advancements available in the Bose Frames, the premium sunglasses can effectively block up to 99 percent UVA/UVB rays according to the company. Both the sunglasses Alto and Rondo just weigh 45 grams and come with an ease of replacing lenses using the simple pop-out system.

While it’s audio, as well as sunglasses quality, stand out as premium, it is also equipped with Bose’s own AR tech. There are no visual AR features but there is an audio AR tech to improve your audio listening experience.

Bose explained in a statement, “[Bose Frames] knows where you are and what you’re facing using a 9-axis head motion sensor and the GPS from your iOS or Android device — and automatically adds a layer of audio through Bose AR apps, connecting that place and time to endless possibilities for travel, learning, entertainment, gaming, and more.

To download Bose AR apps, you need to have Bose Connect app. The Bose AR apps are still only available for iOS but according to the company website, Android apps are under development too. The company also claims that Bose Frames can give up to 3.5 hours of audio listening experience on full charge (which takes less than two hours) whereas it can last up to 12 hours on standby.

The company claims that onboard battery can last up to 3.5 hours for playback and up to 12 hours on standby. It can be fully recharged in less than two hours.